Krakow. Małopolska Scenery for Meetings is the advertising slogan promoting Krakow and the Małopolska Region in a campaign at the international meeting industry market.
The campaign has been launched within the framework of a EU project entitled "Promotion of business tourism in the Małopolska Region on foreign markets" Measure 8.1 within the Małopolska Regional Operational Programme for the years 2007 – 2013. Its main aim is to promote the brand of the Małopolska Region as a recognisable destination at the international meeting industry market by encouraging receivers to organise meetings on the territory of Małopolska, promoting the offer of the meeting industry, presenting Małopolska's values in a comprehensive manner and developing the regional brand.
The main objective of the advertising campaign in press and on Internet sites is to increase the number of business tourists visiting the region and to increase the number of business meetings organised in Małopolska, including in Krakow, as well as to win them for the ICE Congress Centre. The campaign is oriented at foreign business tourism operators (especially managers) in five countries of the European Union: Sweden, Belgium, Great Britain, Germany and France. The campaign is intended to reach over 0.5 million people from the European meeting industry market.
See the digital presentation promoting the project:
See the spot promoting the project:
Kraków. Małopolska. Meetings compendium. <click to download>
Krakow. Małopolska. Meeting planner guide. <click to download>
Krakow. Malopolska. Sustainable meetings <click to download>
Regional Operational Programme for the Malopolska Region
Action 8.1 – Promoting the Malopolska Region in the International Arena
“The project is co-financed by the European Union under the Regional Operational Programme for the Malopolska Region for 2007-2013”
Project Name: The promotion of business tourism in Malopolska in the foreign markets, Regional Operational Programme for the Malopolska Region 08.01.00-12-036/11
Beneficiary: the Office of the City of Krakow, the Malopolska Region and the Krakow Festival Office
Project description: The project combines the partners’ efforts to date, aimed at creating and promoting a comprehensive offer of the region as a business tourism destination. In the period of the project’s implementation, the partners will carry out a comprehensive campaign promoting Malopolska as a destination for the organisation of business meetings (meetings industry), in which they will use promotional tools such as: conferences, websites, an extended system of PCO and DMC company recommendations, presentations and meetings during trade fairs and events, advertising materials and promotional publications.
Total cost of the project: PLN 1 146 800
Co-financing: PLN 814 050
Implementation period: 01.03.2012 – 30.06.2013.
Theme: “European Funds for Malopolska”