Asia and Europe united by culture

Co-operation and creation of the possibility of a mutual exchange of experiences, skills and knowledge with regard to all kinds of art and an exchange of artists and professionals between Korea and Poland are the basic assumptions of the Memorandum of Understanding – the document that was signed by representatives of the Seoul Arts Center and the Krakow Festival Office in the ICE Kraków Congress Centre on the 31st of March 2015. The memorandum is the beginning of broad cultural co-operation that assumes the transfer of knowledge and skills between cultural managers from Krakow and Seoul.

The memorandum is the first step towards the reinforcement of co-operation between the Krakow Festival Office and one of the most important cultural institutions in South Korea. According to the signed document, there begins an era of cohesion of Asian and European cultures through enlargement of mutual understanding and co-operation, exchange of professional programmers and technical personnel and exchange of artistic events, artists and professionals. This co-operation will make it possible to co-produce events, performances and exhibitions.

I’m happy that a professional from Korea has visited us to complete an internship. Cultural managers from two parts of the world that are located thousands of kilometres away from each other will work on mutual projects,’ says Izabela Helbin, the director of the Krakow Festival Office. ‘This is an excellent opportunity to exchange opinions on the rules of programming events for spectators from entirely different cultural circles. The exchange of experiences and the co-operation with the Seoul Arts Center will help us to develop and diversify the offer of events produced by the KFO,’ adds Helbin.

The first result of the signed memorandum is a three-month management internship for Ko Eun Jung – Project Manager of the Seoul Arts Center. She will work in the Programming Department of the Krakow Festival Office, where she will take part in the preparation of events such as the Film Music Festival in Krakow.

Upon signature of the memorandum, representatives of the SAC visited the ICE Kraków Congress Centre operated by the Krakow Festival Office. The president of the Korean complex – Ko Hak Chan – participated in a rehearsal for one of the concerts of the Misteria Paschalia festival. He was impressed with the architecture and acoustics of the facility. It is worth remembering that Seoul is a UNESCO City of Design.

The meeting was attended by: Ko Hak Chan – President of the SAC, Song Sung-Wan – Financial Director of the SAC, Ewa Paszkowicz from the Adam Mickiewicz Institute, who is the co-ordinator of the Asia Project and Robert Piaskowski – Deputy Director of the Krakow Festival Office for Programme Planning.

As you may remember, last year’s guest of the Krakow Festival Office was Sky Sum – a cultural manager from Hong Kong who completed an internship under the Fellowships for Arts Management Experience (FAME) programme organised by the Hong Kong Arts Administrators Association.


The Seoul Arts Center is one of the most dynamically operating cultural institutions in South Korea. Established in 1988, it presents over 1,000 cultural events per annum. It consists of five facilities: the Opera House, the Philharmonic Hall, the Museum of Art, the Museum of Design and the Museum of Calligraphy, which is visited by over 2.5 million people every year.

Media contact

All journalists interested in the events organized in the ICE Kraków, please contact

Michał Zalewski
Media contact

Tel.: 0048 513 099 671 / 0048 12 354 23 20