Developing business tourism
The Promotion of Business Tourism in the Malopolska Region on Foreign Markets, a project drafted by the City of Krakow represented by the Krakow Convention Bureau at the Department of Tourism and Promotion of the City – the leader of the project, the Krakow Festival Office, and the Malopolska Region, was granted funding in the amount of PLN 814,050 in the framework of the Partnership Fund for the promotion of the Malopolska Region on the international arena. It is important to note that the project was given the highest possible substantive and strategic score. The total value of the project is PLN 1,146,800.
There is more good news. Another joint project of the Krakow Festival Office and the Krakow Convention Bureau, supported by the Krakow University of Economics Foundation, the Office of the City of Krakow, and a Swiss university – the Institute of Tourism, received a subsidy of PLN 712,623 in the framework of the Partnership Fund of the Swiss Block Grant. This project also received the highest substantive score. The total value of the project is PLN 791,804, of which the grant covers 90%.
The objective of the Promotion of Business Tourism in the Malopolska Region on Foreign Markets is to create and promote the comprehensive offer of Malopolska as an attractive destination for business tourism on an international scale. In the years 2012-2013, a promotional campaign about Krakow and the Malopolska Region will be launched to highlight the region’s potential in the industry. It will be presented during major industry events in Barcelona, Frankfurt, Paris, London, Brussels and on Scandinavian markets, as well as during special road show presentations. These actions will be supported with a press and Internet campaign in related international media.
The main emphasis will be placed on:
- infrastructure and services for organisers and participants;
- new buildings and infrastructural facilities, which are still in the investment phase but constitute key factors in determining the potential and attractiveness of the regional offer (e.g. new conference centres under construction, including the ICE Krakow Congress Centre);
- natural and cultural highlights of the region as interesting destinations for accompanying events and optional programmes designed for conference participants.
In turn, the project realised in the framework of the Partnership Fund of the Swiss Block Grant is planned over three years and aims to create an instrument for assessing the economic influence of the meetings industry on the economy of Krakow. Planned measures will allow a robust tool, showing the importance of the meetings industry and, indirectly, the development of related infrastructure to be created. The project will be coordinated by the Krakow Convention Bureau. It is worth mentioning that this is the first research project of this kind in Poland.
The ICE Krakow Congress Centre near Rondo Grunwaldzkie will be operated by the Krakow Festival Office. The centre is expected to significantly enhance the attractiveness of the region as an important destination for the European meetings industry. The modern, world-class building will contain conference rooms for more than 3,000 persons, a foyer, and several accessory spaces. The Congress Centre will meet the requirements of international congress organisations and adhere to the strictest standards of acoustics and spectacle mechanics.