Join the Conference Opening the Grant Project
The conference opening the project entitled Steering the meetings industry in Krakow: appraisal and monitoring of the economic influence of the meetings industry on Krakow’s economy, using good practice from Switzerland will be held next week, on Monday, the 25th of June, in the meeting hall of the Office of the City of Krakow (pl. Wszystkich Świętych 3/4). The representatives of the city, the tourist industry and professors will take part in the conference. The meeting will begin promptly at 10 a.m. If you are interested in taking part in the conference, please contact the Krakow Convention Bureau at: firstname.lastname@example.org
Come and join us!
The programme of the conference:
10:00 a.m. – 10:05 a.m. – Magdalena Sroka, Deputy Mayor of the City of Krakow in charge of Culture and the Promotion of the City – welcoming of the guests, opening of the Conference.
10:05 a.m. – 10:20 a.m. – Beata Paliś, Head of the Krakow Convention Bureau.
Information about the project, its principles and objectives. Inviting the meetings industry to take part in the pilot study carried out as part of the project.
10:20 a.m. – 10:35 a.m. – Professor Roland Schegg
Business tourism as a chance for regional development on the example of Switzerland.
The significance of the meetings industry for the economic development in Switzerland. The place and value of the meetings industry in comparison with other tourism sectors.
10:35 a.m. – 10:50 a.m. – Renata Seweryn, PhD
The influence of tourism on the activation of the economy of the tourist reception area – an attempt at estimating the tourism multiplier effect for Poland and Malopolska.
A presentation of the methodology of estimating the tourism multiplier effect and the results obtained for Poland for the years 2004-2007 and for Malpolska for the years 2003-2008.
10:50 a.m. – 11:05 a.m. – Krzysztof Borodako, PhD
Krakow – a destination of the MICE business tourism.
Information on economic impact studies around the world. Connecting the studies of the meetings industry carried out to date in Krakow and in Poland with the project.
11:05 a.m. – 11:25 a.m. – Enrico Zuffi
The meetings industry and its economic impact in large cities on the example of Geneva and Vienna.
Means of estimating the economic impact in large cities and the practical application of the data obtained.
11:25 a.m. – 11:40 a.m. – Krzysztof Celuch
The role of the industry in studying the meetings industry. The significance of the economic impact studies for the industry. An invitation to participate in the Going Back to the Garden 2012 project.
11:50 a.m. (12:00 p.m.) – 12:30 p.m. – A discussion panel entitled From theory to practice – how to implement a project and gain practical benefits with the participation of the invited representatives of the industry. Moderator – Enrico Zuffi.
Information about the speakers:
Magdalena Sroka – culture manager, producer and coordinator of numerous international projects. She is the 4th Deputy Mayor of the City of Krakow in charge of Culture and the Promotion of the City since 2011;
Beata Paliś – Director of the Krakow Convention Bureau functioning under the Office of the City of Krakow, General Manager of the Grant Project;
Professor Roland Schegg – Professor at the University of Applied Sciences of Western Switzerland Valais, Director of the Tourism Institute, specializing in the hotel industry, e-tourism and international tourism;
Renata Seweryn, PhD – assistant professor at the Department of Tourism, Faculty of Management of the Krakow University of Economics; member of the expert team studying the meetings industry in Krakow since 2009. Member of the Krakow University of Economics team in the Grant Project;
Krzysztof Borodako, PhD – research worker at the Department of Tourism, Faculty of Management of the Krakow University of Economics; director of the expert team studying the meetings industry in Krakow since 2009. Substantive director on the part of the Krakow University of Economics team in the Grant Project;
Enrico Zuffi – lecturer at the University of Applied Sciences of Western Switzerland Valais, director of the EZ Associates consulting company. Specialises in marketing, as well as business tourism and economy studies. Cooperates with the Geneva Tourism and Convention Bureau on a regular basis;
Krzysztof Celuch – CMM, CITE, director of the Poland Convention Bureau of the Polish National Tourist Office. Deputy Dean of the Department of Business of the Vistula University of Economics and Computer Science in Warsaw, Deputy Vice Chancellor of the Mieczysław Orłowicz College of Tourism and Recreation in Warsaw. MPI Global Training trainer and director at the International Board of Directors of the Meeting Professionals International. Author of the Poland Meetings and Events Industry Report.