Krakow – the conference city!
3,885 meetings held in Krakow and Malopolska – see Poland Meetings &Industry Report 2014 now available!
Krakow and Malopolska are ranked second in Poland in terms of business meetings organised – conferences, congresses, fairs and corporate events. Krakow accounts for 18.86% of the total number of meetings held in Poland. The number of such meetings reported in the Malopolska Region in 2013 almost doubled compared with the previous year. This god result was achieved thanks to cooperation with local conference venues.
This year’s report states that Krakow strongly marked its position as a conference city. Nearly 30% of Poland’s all congresses and conferences (2,458) were held in our city. The events of this type account for 75% of all meetings held in our city in 2013. What is more, Krakow hosted the highest number of fairs and exhibitions of all cities participating in the survey (96).
The main goal of the fifth issue of the report was to highlight the number and the size of meetings and events organised in Poland in 2013 and estimate their economic value.
The report also serves as a very important source of data for the analysis of the structure, duration and seasonal fluctuations of meetings and events in 2013. So the best months in terms of numbers of events, were October, September and May. Traditionally, less meetings were held in July and August. The highest number of events, slightly more than 60 %, were one-day events. The technology area (36.72%) and humanities (31.63%) enjoyed the highest interest. As to the event profile, fairs were ranked first, accounting for 46.50% of Poland’s total number of such events. Congresses and conferences which were the most numerous in Krakow account for 32.26% of all meetings.
More cities, new initiatives and expert opinions. A practical approach against the theoretical background. This is how we can briefly summarise the fifth issue of the Report. The meetings industry 2013 was characterised by the profiles of more than 700 participants, the estimated number of hotel nights purchased (5.19 million) and 7,700 jobs created. But the added value of 18,100 meetings at over PLN 580 million is of key importance. – comments Krzysztof Celuch, Head of Poland Convention Bureau, Polish Tourism Organisation.
Full report you will find here